Tuesday, September 13, 2011

Missoni for Target Shopping


Well, we could have seen this coming: The excitement around the 400-piece Missoni for Target collection–and the millions of eager shoppers–have crashed the retailer’s website.

At 6:04 am,  Target tweeted that the online exclusives were now available for purchase on their site; by 6:46 am, the  entire collection was up on their site–But a mere hour later, tweeters were reporting issues with the site, and by 10:00 am the retailer  began responding to complaints and acknowledged the site was down. At 10:30 am, the retailer  confirmed that “the overwhelming demand for #MissoniforTarget ended up taking our site down.”

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