Well, we could have seen this coming: The excitement around the 400-piece Missoni for Target collection–and the millions of eager shoppers–have crashed the retailer’s website.
At 6:04 am, Target tweeted that the online exclusives were now available for purchase on their site; by 6:46 am, the entire collection was up on their site–But a mere hour later, tweeters were reporting issues with the site, and by 10:00 am the retailer began responding to complaints and acknowledged the site was down. At 10:30 am, the retailer confirmed that “the overwhelming demand for #MissoniforTarget ended up taking our site down.”
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